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Selected work

The projects

These looked, for years, like five unrelated jobs. They were the same project wearing different clothes — each one a study of how people behave. Here is the journey of each.

  1. 01Kruto — previewPerceptionKrutoCrafting a premium digital experience for a global vodka brand.2015 · UX design · Visual design · Interaction design · Brand experience
  2. 02Maybelline × Fortnite — previewParticipationMaybelline × FortniteDesigning a gaming campaign experience for a global beauty brand.2017 · UX strategy · Campaign design · UI design · Interaction design
  3. 03Designer Transition Manager — previewOwnershipDesigner Transition ManagerStandardising how a design team hands over project ownership — without losing what it knows.2025 · Enterprise UX · Systems & process design · Governance
  4. 04Sachin Tendulkar Tribute — previewMemorySachin Tendulkar TributeYou're always one prompt away from making things better — or worse.2026 · Cinematic web · Scrollytelling · Creative coding · AI-assisted development · Sound design
  5. 05GrowthAI Learning OSWhat does learning become when a system can finally pay attention to one person?2026 · Product design · AI interaction · Learning systems